LiveWire Sport Privacy Policy

Welcome to LiveWire Sport Limited’s Privacy Policy. As a business we respect your privacy and are committed to protecting your personal data.

1. Introduction

This privacy policy tells you how LiveWire Sport uses your personal data when you visit our website, interact with us, and engage in our services. It also tells you about your privacy rights and how the law protects you.

It is important that you read this privacy policy, together with any other privacy policies we may provide, so that you are fully aware of how and why we are using your data.

This privacy policy was last updated on 10th of September 2018.

If you have any questions, or would like to exercise your privacy rights, please follow the instructions in this privacy policy. See how to contact us about privacy below.

2. Our Company

Our website at www.livewiresport.com promotes our digital agency which provides consultancy, creative, content and commercial services for sports rightsholders, brands and broadcasters.

Our services include strategy, social and digital channel management, video and creative services.

This website is not intended for children and we do not knowingly collect data relating to children.

Our company registration number: 8064980

Our registered offices: G25 The Light Box, 111 Power Road, London, W4 5PY

LiveWire Sport is the data controller responsible for this website and any handling of personal data carried out by or on behalf of LiveWire Sport.

The principal officer within the company responsible for data protection is Pranav Soneji and can be contacted in the following way:

Email: contact@livewiresport.com

Address: G25 The Light Box, 111 Power Road, London, W4 5PY
Telephone: +44 (0) 20 3735 5090

3) What data do we collect about you, for what purpose and on what ground we process it

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may process the following categories of personal data about you:

3.1) Communication Data

What Data

Why

Legal Bases

Any communication that you send to us whether that be through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us.

We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims.

Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.

3.2) User Data

What Data

Why

Legal Bases

Data about how you use our website and any online services together with any data that you post for publication on our website or through other online services.

We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back- ups of our website and/or databases and to enable publication and administration of our website, other online services and business.

Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.

3.3) Technical Data

What Data	Why	Lawful Bases
Data about your use of our website and online services such as your IP address, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system.	We process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising.	Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business and to grow our business and to decide our marketing strategy.

3.4) Marketing Data

What Data	Why	Legal Bases
Data about your preferences in receiving marketing from us and our third parties and your communication preferences.	We process this data to enable you to partake in our promotions such as discounts and offers, to deliver relevant website content and advertisements to you and measure or understand the effectiveness of this advertising.	Our lawful ground for this processing is our legitimate interests which in this case are to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.

3.5 Sensitive Data

We do not collect any sensitive data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.

If you choose not to share personal data with us, or refuse certain contact permissions, we might not be able to provide the products and services you’ve asked for.

4. How do we collect Data

We use different methods to collect data from and about you including through:
Direct interactions or at industry conferences. You may give us your Identity, and Contact Data by filling in forms or by corresponding with us by post, phone, email or through chat or social media.

This includes personal data you provide when you:

• Sign up to receive our newsletter;
• Make enquiries or request information be sent to you
• Order our products or services;
• Ask for marketing to be sent to you;
• Engage with us on social media

5. Marketing Communications

Our lawful ground of processing your personal data to send you marketing communications is either your consent or our legitimate interests (namely to grow our business).

Under the Privacy and Electronic Communications Regulations, we may send you marketing communications from us if (i) you made a purchase or asked for information from us about our goods or services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However you can still opt out of receiving marketing emails from us at any time.

We will not share your personal data with any third party.

You can ask us to stop sending you marketing messages at any time by emailing us at contact@livewiresport.com at any time.

6. Disclosure

We may have to share your personal data with the parties set out below:

• Service providers who provide IT and system administration services.
• Professional advisers including lawyers, bankers, auditors and insurers
• Government bodies that require us to report processing activities.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.

For tax purposes the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.

In some circumstances we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

8. Data Security

We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions and they must keep it confidential.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.

9. Third Party Links

This website may include links to third-party websites, plug-ins and applications (for example, the ability to sign in with Facebook). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

10. Your Legal Rights

If the General Data Protection Regulation applies to you because you are in the European Union, you have rights under data protection laws in relation to your personal data:

• The right to be informed – that’s an obligation on us to inform you how we use your personal data;

• The right of access – that’s a right to make what’s known as a ‘data subject access request’ for copy of the personal data we hold about you;

• The right to rectification – that’s a right to make us correct personal data about you that may be incomplete or inaccurate;

• The right to erasure – that’s also known as the ‘right to be forgotten’ where in certain circumstances you can ask us to delete the personal data we have about you (unless there’s an overriding legal reason we need to keep it);

• The right to restrict processing – that’s a right for you in certain circumstances to ask us to suspend processing personal data

• The right to data portability – that’s a right for you to ask us for a copy of your personal data in a common format (for example, a .csv file);

• The right to object – that’s a right for you to object to us processing your personal data (for example, if you object to us processing your data for direct marketing); and
Rights in relation to automated decision making and profiling – that’s a right you have for us to be transparent about any profiling we do, or any automated decision making.

These rights are subject to certain rules around when you can exercise them. You can see a lot more information on them, if you are interested, on the UK Information Commissioner’s Office website.

If you wish to exercise any of the rights set out above, please contact us.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

11. Complaints

You have the right to make a complaint at any time to the Information Commissioner's Office (“ICO”), the UK supervisory authority for data protection issues (www.ico.org.uk).

We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

12. How to contact LiveWire Sport

Email: contact@livewiresport.com
Address: G25 The Light Box, 111 Power Road, London, W4 5PY
Telephone: +44 (0) 20 3735 5090

13. Keeping us informed

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. You can do this by getting in touch with us. Thank you.

14. Changes to this privacy policy

The General Data Protection Regulation is new and the ICO is still issuing new guidance about how businesses should follow it. So, you may see little updates to our privacy policy over the coming months. Be sure to check in every now and then. Thank you.