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Diversity in Sports

Frequently Asked Questions

What is Diversity in Sports?

Diversity in Sports is a mentoring programme that aims to accelerate the growth of under-represented talent across the sports industry. We do this through individually tailored mentoring and development opportunities over the course of a six month programme, to ensure the boardrooms, workplaces and decision makers of tomorrow are representative of the audiences we serve.

What’s different this year?

The programme has run for two full years as the Diversity in Digital Mentoring Programme. Now, in its third year, the programme has evolved to reach beyond the digital sector and into the wider sports industry. The programme has also been condensed into a six-month programme (rather than a full year) and expanded to a larger group. 


For the first time, it is also hoped that in-person sessions will also be able to take place, with subsidised travel for those based around the UK and outside of London. The majority of the programme will still be delivered online and is designed to be supportive but unintrusive, so participants can continue to work and/or study during the programme.

What’s involved?

The programme supports in two ways:

- Mentoring: Each member of the cohort is provided with two mentors from the Two Circles team, individually paired based on the specific skills and aspirations of that person, and are available to guide, advise and share in whatever way is most helpful for each situation. Mentors are also available to assist their mentee with more granular, specialist skills.


- Regular group sessions: Regular one hour sessions will take place throughout the programme featuring presentations and discussions with guest speakers and industry experts on a variety of different topics, designed to offer the cohort with a far-reaching perspective and knowledge of the sports industry. The programme will also build towards specific activities, such as responding to an RFP as a group and industry networking.

How does the application and selection process work?

The application window is open for six weeks (Wednesday 23rd March to Wednesday 4th May) via an online form (available through twocircles.com and livewiresport.com). The simple application provides applicants with an opportunity to explain a little about themselves, including their relevant experience and skills to date, as well as their aspirations, interests and challenges they may have faced so far. Applicants can also submit a video of themselves answering the same questions, should this be a preference to a written application.


Once the applications have been submitted, a first round of calls with each applicant will be arranged with a member of the Diversity in Sports team. This is an opportunity for the applicant to add some additional detail to their application and their story, as well as ask any questions they may have about the programme. A selection panel will then convene, formed of organisers, mentors and supporters of the Diversity in Sports programme, who will make the final decision on the group for the year. 


Closing Date: Wednesday 4th May

Who can apply?

The programme is open to anyone who has faced barriers preventing them from fulfilling their potential in the sport industry. This includes - but is not limited to - your beliefs, sexuality, race, disability or gender, to individual challenges such as socio-economic, geographical, health, or family situation. 


Each applicant should demonstrate a drive and passion to pursue a career in the sport industry. For now, they must live and be legally permitted to work in the UK, and be over 18 years of age (there is no maximum age limit). There is no entry fee necessary to enter this programme.


We understand that “individual barriers” are personal to you, so please apply if you feel that applies to you. If you are not sure, please get in touch and a member of the team will be happy to discuss.

Why has this programme been created?

Sport should be for everyone, but for that to be true, it has to be representative of the audience it serves. No exceptions. We want to be the change we want to see, by removing barriers to careers in the sport industry for those who deserve it.

Is there any travel involved?

This year, we hope that we will be able to introduce in-person sessions to further encourage group networking, learning and development. Travel will be subsidised for mentees that require it as part of the programme. 

What happens when the programme finishes?

Everyone’s journey is different, so there is no assigned path once the programme comes to a close, however, your mentors and the network will remain available to you as required. 


Whilst the programme may come to an end after six months, all graduates from the programme will be automatically added to an LinkedIn alumni group that will allow everyone to stay connected to one other. Alumni members may be as proactive as they want in this group, to lean and support on one another when necessary.


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