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World Rugby

Creating multilingual content to appeal to its global audience, World Rugby and LiveWire Sport have been working together since 2013 for its biggest tournaments.

WHAT WE DO

• Grow social following across World Rugby, Rugby World Cup and HSBC Sevens World Series accounts
• Live event coverage of the HSBC Sevens World Series in four languages
• Manga-style creative to raise awareness of Japan hosting the 2019 Rugby World Cup
• Real-time content and social platform management in four languages




400 m

video views

20 m

RWC Facebook sticker downloads

600 %

growth in Japanese audience