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The Jockey Club

LiveWire supply content strategy, creation and delivery services for five of the world's leading horse racing festivals in 2018 to ensure the sport continues to thrive in the digital world.

WHAT WE DO

• Create world-class content for five of the leading horse racing festivals in the world
• Segment The Jockey Club's social audience and target specific content according to interests
• Analytics-led approach to content, using social metrics to measure success
• Embedded festival team of nine across consultancy, creative and content services
Emphasis on real-time content for short-form platforms
• Captured legacy for 2019 marketing campaigns 

"Working with LiveWire Sport allowed us to step-change our digital fan engagement experience around our crown jewel events"