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SOCAR

Activating SOCAR's #MakeYourDebut campaign for Euro 2016 across social platforms exceeded expectations and was commended by UEFA.

WHAT WE DID

• Promote SOCAR as the official Euro 2016 stats provider
• Build awareness and establish audience outside of Azerbaijan
• C
ontent strategy, including maximising agreement with media partner
• Real-time, pre-match and post-match content
• Multi-channel delivery of video, infographics, illustration, animation aimed at multiple audiences
• Identified key emerging stars to help deliver #MakeYourDebut
• Produced contextual content that rose above the noise

 

Facebook

4 m+

Facebook users reached on the day of the final

2 m+

video views during tournament