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Red Bull Air Race

LiveWire's relationship with the Red Bull Air Race has grown to encompass digital strategy and cutting-edge content creation.

WHAT WE DO

• Cutting-edge video assets featuring animation, rotoscoping and compositing
• Creative which resulted in some of the event's all-time most-watched content
• Developed new strategy which ties in with Red Bull's broader business aims

• Digital ticket sales campaign for 2016 Red Bull Air Race through targeted social advertising

6526 tickets

sold in 10 days

629 k

people reached by ads

24 k

clickthroughs from ads