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O2

Leveraging social to to help bring fans closer to the England rugby teams in one of the best examples of sponsorship in the industry.

WHAT WE DID

• Brought fans closer to the England rugby team through its social and digital platforms
• Reinforced the brand as a proud supporter of English rugby
• Increased awareness of the Red Roses, England's women's team
• Amplified O2’s #WearTheRose campaign
• Maintained O2's irreverent tone of voice on its sport social platforms

"LiveWire helped us transform the content around our England Rugby partnership. They're big on sport, full of bright ideas and a pleasure to work with"