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International Paralympic Committee

Managing a global Twitter video amplification campaign for commercial partners Toyota, LiveWire Sport ensured the IPC reached 251m fans during the 2018 Winter Paralympic Games.

WHAT WE DID
• Amplifying
 "only at the Paralympics" moments to a wider, global audience in real-time
• Oversaw paid campaign via real-time clipping tool Grabyo through five Twitter accounts
• Targeted posts to specific territories and timezones and rights restrictions
• Helped Toyota shift its perception from car manufacturer to mobility provider
• Built awareness of the Paralympics and PyeongChang 2018 brands

17 m+

video views

650 k

engagements

"LiveWire Sport exceeded our expectations. They delivered great content, were easy to work with and showed consistent creativity"