LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons LWS_Icons
Menu

European Athletics

European Athletics is a governing body committed to harnessing the power of digital to shape the sport's future, partnering with LiveWire to champion its marquee live events through social, drive ticket sales revenue and devise brand new sports formats to attract the next generation of fans.

WHAT WE DO

• Digital consultancy 
• New sports format development and market research
• Brand and product development 
• Social channel management
• Bespoke design, video and marketing assets
• Digital ticket campaigns

8 m

video views for 2018 European Championships content

90 %

of tickets sold

56 K

people clicked through from our ads

"LiveWire were a key partner in ensuring the European Championships were close to sold out, delivering a powerful ticket campaign and innovative editorial"