2021 Diversity in Digital Cohort unveiled
The programme, launched in December 2019, focuses on the support and growth of diverse talent from under-represented groups across the sport and digital industries.
15 mentees have been selected for 2021 - growing from 12 in 2020 - from a variety of different skillsets and backgrounds.
As part of the programme, each participant will be partnered with two mentors from the LiveWire Sport team across the year, providing individually tailored support, training and advice. The group will also meet once a week for workshops, training sessions, chats from guest speakers and group discussions, developing a peer-to-peer network they can build on throughout their careers.
The free-to-enter programme is open to anyone who has faced barriers preventing them from fulfilling their potential in the digital sport industry - from age, beliefs, sexuality, race, disability or gender, to socio-economic, geographical, health, family or lifestyle challenges.
The 2021 cohort includes:
- Ashwyn Lall, a sport business content creator and podcast entrepreneur
- Cassie Coombes, a final-year student aspiring to tell stories in women’s football
- Ediong Udom, a business and marketing graduate with an eye for commercial opportunities
- Hannah Thompson, a cricket content creator
- Lisa Leroux, a multi-lingual sports journalist
- Louise Cook, a career switcher with a theatre background now aspiring to break into digital
- Maria Verdeille, a Paralympic athlete with ambitions in TV production
- Martin Shittu, a writer and poet
- Mihika Varshnei, a sports management student aiming to become a role model for girls in India
- Natasha Miles, an aspiring women’s football marketeer and coach
- Nic O’Leary, a sports journalist hoping to take on the world of horse racing
- Omari Coates, a sports blogger
- Rhona Lloyd, an international rugby player and podcaster
- Will Stubley, a sports journalist and video editor
Meet the 2021 cohort here.
Pranav Soneji, Director & Co-Founder of LiveWire Sport, said of the group: “After the success of last year’s programme - which had to be completely rewritten following the impact of the COVID-19 pandemic - we’re delighted to expand our cohort for 2021 and underline our commitment to address the representation imbalance in our industry.
“The class of 2020 exceeded our expectations, demonstrating the desire to learn, improve and take every opportunity available to them. We feel incredibly fortunate that four of them have since been able to join LiveWire in full time roles!”
In addition to mentoring, last year’s programme provided opportunities to network with numerous industry specialists invited to share their knowledge and experiences, including Peter Hutton, Head of Global Sports Rights at Facebook; Alexandra Willis, Head of Communications, Content and Digital at AELTC, Gareth Balch, Chief Executive of Two Circles, Peter Andrews, Head of Sports at Channel 4 and Bruna Zanin Juresic, Sports Partnerships Manager at Twitter.
The Diversity in Digital Programme will run throughout 2021, with applications opening once again for 2022 in October. Find out more at www.livewiresport.com/mentoring.