Taking place in Lausanne, the series will assist sport federations - large or small - to use their digital platforms and social media channels to capitalise on the opportunities that next year’s shop window provides, from grassroots participation to elite success.
Every session will focus on a specific area of digital media, from campaign strategy to creative content, to help everyone be Games-ready next summer. The Series will also provide a regular platform for networking opportunities with likeminded people and organisations.
On 10th October the legal side of digital marketing will go under the microscope - providing expert advice on activating in an Olympic year in a creative and compliant way, covering everything from commercial relations to Rule 40.
The session will be led by Chris Paget, Partner, Sports Group at law firm Sheridans who advises clients on a range of commercial, technology and regulatory issues from the world of sport and entertainment, and Daniel Smith, a former Nike marketeer who left the global brand after seven years in Track & Field and Cross Category Sports to set up an athlete marketing agency earlier this year.
Followed by additional networking, each monthly session will include expert guidance from the BAFTA-winning LiveWire Sport team, as well as specialists from global brands, broadcasters, social platforms, publishers, rights holders and more.
Previous events have seen speakers from the likes of Twitter, Red Lantern and Twitch joined by representatives from the IOC, EBU, FEI, FIBA, FIVB, FIH, ISU, European Championships Management, European Athletics and more.
10TH OCTOBER - Law & Order: What can you really say before, during and after the Olympic Games?
7TH NOVEMBER - Paid Social & Commercial: What is paid social's role in marketing, and how can digital impact your commercial offering?
5TH DECEMBER - Strategy & Campaigns: Prolonging the conversation to deliver for your partners, stakeholders and community.
16TH JANUARY - Video Content: Why video is still king, and how it can impact your engagement.
6TH FEBRUARY - Creative Content: Filling the live action void with creative content.
5TH MARCH - PR: A modern approach to getting yourself heard
2ND APRIL - Social Channels: A guide to social media best practice
7TH MAY - Data & Insights: Translating data into insight...do the numbers add up?
*Topics may be subject to amendment
TIME: 15:30 – 18:00, followed by networking drinks
VENUE: Café Mood, Rue Beau-Séjour 151003, Lausanne
Spaces are limited to ensure the opportunity to collaborate and learn from a small but powerful network of likeminded individuals and organisations. Confirm your attendance today by getting in touch at Jason.email@example.com