Creating multilingual content to appeal to its global audience, World Rugby and LiveWire Sport have been working together since 2013 for its biggest tournaments.
WHAT WE DO
• Grow social following across World Rugby, Rugby World Cup and HSBC Sevens World Series accounts
• Live event coverage of the HSBC Sevens World Series in four languages
• Manga-style creative to raise awareness of Japan hosting the 2019 Rugby World Cup
• Real-time content and social platform management in four languages
400 m
video views
20 m
RWC Facebook sticker downloads
600 %
growth in Japanese audience