'Rugby's Greatest Championship' appointed LiveWire to grow and reach new audiences across the globe and help activate its sponsors.
WHAT WE DO
• Enhance the Six Nations’ reputation as 'Rugby's Greatest Championship'
• Create and manage branded content for official partners Dove, Tissot and Amazon Web Services
• Run offical channels on match days to maximise engagement
• Repurposing archive into social-friendly video
• Bespoke and creative animations and illustrations, including Player of the Championship campaign
• Built lead-generation tools for CRM databases
• Targeted localised content in French and Italian on Facebook
• Launched official social channels for Women's Championship
19 m+
video views (2019)
Instagram
133 %
increase in Instagram followers (2019)
Facebook
1.1 m
followers on Facebook