Red Bull Air Race
LiveWire's relationship with the Red Bull Air Race has grown to encompass digital strategy and cutting-edge content creation.
WHAT WE DO
• Cutting-edge video assets featuring animation, rotoscoping and compositing
• Creative which resulted in some of the event's all-time most-watched content
• Developed new strategy which ties in with Red Bull's broader business aims
• Digital ticket sales campaign for 2016 Red Bull Air Race through targeted social advertising
6526 tickets
sold in 10 days
629 k
people reached by ads
24 k
clickthroughs from ads
