NFL
LiveWire Sport worked with the NFL to grow an emerging British fanbase in one of its key overseas territories.
WHAT WE DID
• Developed a new digital strategy, focusing on long-term business objectives
• Real-time education campaign through #NFLRookie on Twitter
• Built lead-generation tools in NFL Team Picker and NFL 50 Golden Tickets
• Sponsorship activation for commercial partners including The Five Guys NFL Challenge
• Year-round social planning, strategy and content
130 K
customer leads in five months
26 %
increase in social media following
Twitter
4 m
impressions of #NFLrookie on Superbowl night
